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BWA: Write to Publish, Publish to Sell

  • Boulder Public Library 1001 Arapahoe Avenue Boulder, CO, 80302 United States (map)

As Vice President of the Boulder Writers' Alliance, I attend and help with all of their creative writing programs.

Crafting Your Message to Build Your Brand

Every great book hangs on a great question. In the same way that businesses hone their messaging to express their brand, authors need to identify the pain point or felt need their book addresses and create concise marketing copy to express it. This thinking impacts everything from the title of the book and jacket copy to how you tell people about your book in keynotes, one-on-one, social media, and anywhere else you "advertise" it. 

Presenter Sarah Dudley is a StoryBrand Certified Guide and the founder of Firebrand Creative Agency, where she can help you stop the marketing migraine and become a branding genius.

Sign up on the Boulder Writers' Alliance MeetUp page.

Image of a river in the mountains with the Boulder Writers' Alliance Write to Publish, Publish to Sell logo on it